A user-friendly and visually appealing interface is essential for success in the cutthroat world of mobile apps. Why? Because engaging with the application should be easy and enjoyable for modern users. Because of this, a thoughtfully designed app may be the difference between one that blends in with the crowd and one that sticks out and wins over users.
In this article, we will provide you with mobile interface design tips so that you can create an intuitive and attractive interface, like the best UI design agency in San Francisco, that will ultimately appeal to your users.
Principles of interface design: their application in the application
Let’s immediately understand what is important for modern application design. What criteria should it meet? We talked to UI and UX design firm in San Francisco, and now we’re sharing it with you.
Minimalism
Accessibility is good, but you should not overload the interface with additional inscriptions and signs. Scarier than an inaccessible interface can only be overloaded.
Think about your customers’ time, the user doesn’t want to read mountains of “pop-ups” just to make a purchase. Yes, maintaining a balance between accessibility and minimalism is not so easy, it requires effort, but the result will increase the loyalty of the audience, which will positively affect the spread of the application and the company’s income.
Visuals and attractiveness
No matter how functional and efficient your interface is, without a good skin it will not be in demand. Most users pay attention to the design of the application and then start testing it. The key here is to understand what your target audience likes, integrate your brand colors and create a beautiful and pleasing design.
Relevance of content
Do not be lazy to create interfaces for different categories of goods or services. For example, a “magnifying glass” can be added to the fabric section so that the user can examine the weaving of threads more closely. For the section with tools, you can add a window with 3D models that the user can rotate 360 degrees and understand how the nailer will look from all sides.
Keenness
The user should understand that the phone is not jammed, but simply sending a request. After all, there were such situations, right? You hit the “send” button and… silence. The picture remains static, and after a minute a notification is received that the message has been sent.
The interface should provide the user with information about his actions, demonstrate that the action was taken and something is happening. This contact is very important for the client.
Design accessibility
The whole point of a good application is to make it clear and accessible, without losing functionality and its main tasks. Remember that your interface should be clear on an intuitive and visual level. If this is not the case, you should think about its design.
Efficiency
In the field of mobile applications (especially when it comes to sales), every second and every click counts. The interface and design should be functional. The client should get the desired result for the minimum number of actions.
You need to analyze each page and understand exactly what the customer wants to do on it. Product card – purchase, information section – contact support, etc. Make it easy for the customer to find and do what they came to the page for.
UI must forgive mistakes
Nothing is perfect, let’s be realistic. Each of us, no matter how advanced a user, has at least once deleted important information, logged out of the account, or made some silly mistakes in the process of using the application.
This is where this moment of “forgiveness” comes in. Your app should give users a second chance. If the user accidentally clicked the “delete” button under important information, clarify his intentions or make it possible to restore the information (for example, within a minute after deletion).
For example, did the user go to a non-existent page? It is better not to scare him with “404” or other scary inscriptions. Just offer him an alternative, show other products or pages.
Testing the interface design using user tests
Creating a really good interface without analytics and tests is simply nowhere, according to a UI and UX design agency in San Francisco like Dworkz. Let’s understand how interfaces and their designs are tested.
Where does the creation of the interface begin? From the prototype. And you also need to test the interface from the prototype. It is not only ready to save time, but also money, because changes at this stage are much cheaper.
User interface testing makes it possible to test most of the client and interface interaction options, as well as services and various components, at an early stage.
The part for all teams, like Dworkz for example, supports test systems from the prototype, not the final version, how to build some. There may be such an option, but it is very risky, and ordering a fix from the final version will cost many times more.
Tests of such prototypes are good, but there are also a number of difficulties. First of all, we take into account the principles of mobile application usability and make several scenarios: the main ones and those that were found to be in doubt:
- It is more difficult with focus groups. Ordinary people forget that they have a prototype in front of them and it is difficult for them to tear themselves away from the thought “something is wrong, I don’t like the visual” and so on. Therefore, we take “test subjects” from among the employees.
- Before the user tests the prototype, we introduce him to the process and tell him what he needs, what the applications are, etc.
- While the tests are being carried out, we do not give comments, so that the user is as natural as possible.
Just to test certain scenarios. For example, do action X and look at the user’s behavior.
Conclusion
Designing an engaging mobile interface is not only about visual effects, but also about understanding the needs and preferences of users. Optimize space, personalize interactions, focus on accessibility, highlight calls to action and streamline workflows. Taking into account all the factors that we have highlighted, you can achieve not only user loyalty, but also give them a new experience of interaction with your brand.