Since TikTok’s explosion in popularity has happened in the past few years, content creators, influencers, and brands have been looking to get on the platform. However, opening an account and posting videos does not ensure success. Looking at TikTok from a strategic thinking and smart growth tactic perspective, truly thriving on the platform requires strategic thinking.
For years, many have used TikTok ads as a way to grow funding to boost content. Unfortunately, there may not be a single successful approach for the budget or organic visibility. Innovative growth services like HighSocial come into play in that area. According to HighSocial, by not relying solely on the power of ads, but rather taking the time to focus on targeted, data-driven approaches, they are leading the way to having more sustainable TikTok growth.
I have used HighSocial for my own TikTok channel and compared it to traditional ads and the differences are clear. I will share in this article what makes HighSocial’s growth strategy unique from an ads-centric model based on my experience of being a TikTok creator.
Priority #1: Real, Engaged Followers
The number one goal of TikTok is to build an audience that genuinely cares about your content. Low-quality TikTok followers who don’t watch or engage do little to advance your goals as a creator.
When I ran standard TikTok ad campaigns, I often found hollow vanity metrics after spending hundreds of dollars. Follower numbers went up, but actual viewership and comments didn’t budge. It became obvious these were “ghost” followers with little interest in my videos.
Conversely, HighSocial prioritizes follower quality over quantity. Rather than artificial inflation, the focus is on attracting real TikTok users who match your target audience. So the followers gained are much more likely to be retained long-term and participate actively with your content.
For my channel, this has led to a 5X higher engagement rate on videos and way more feedback than what I achieved through basic ads. Ultimately, this active community dynamic is what fuels sustainable TikTok growth.
Advanced Targeting Capabilities
Another limitation of standard TikTok ads is simplistic targeting options. Demographic and interest-based selections are fairly broad. So it’s hard to drill down and connect with specific niches perfectly aligned with your content style.
But HighSocial allows for much more advanced targeting parameters when promoting TikTok channels. I was able to define the exact types of viewers I wanted to reach based on age, location, gender, interests, and more. This level of precision significantly boosted relevance and engagement.
Rather than a spray-and-pray style of promotion, HighSocial enabled me to be strategic. I gave their platform direct inputs about micro-niches that would appreciate my videos. In turn, the AI-driven distribution was remarkably dialed in.
My niche is finance tips for millennials, so I provided inputs like “money management” and “Gen Y”. HighSocial then worked behind the scenes to match my content with users fitting that description. It was like having a personal promoter intimately familiar with my target demographic!
Seamless User Experience
Ease of use is another major perk of HighSocial compared to setting up conventional TikTok ads. Their entire platform is designed for simplicity and automation.
After a quick three-step onboarding process, my TikTok growth campaign was live. I never had to fuss with manual oversight, reporting, troubleshooting, etc. The system handled everything automatically based on the initial audience inputs I provided.
In contrast, configuring and managing TikTok’s self-serve ad platform was far more labor-intensive. Beyond just creating the ads themselves, I had to continually monitor campaign performance, adjust bids, and update targeting…it became a real headache.
So if you’re a busy creator without much extra bandwidth, HighSocial’s autopilot functionality is a lifesaver. You can kickstart and sustain channel advancement without the grind of daily upkeep.
Transparency and Security
Many social media growth services suffer from a lack of transparency. Reporting is unclear, results claims are vague, follower quality is questionable, and trust suffers. HighSocial bucks that trend in several ways.
Firstly, their entire process is visible at every stage. I also could check the dashboard anytime to get access to real-time campaign analytics, follower acquisition, and general gross engagement metrics. It was easy to calculate ROI when you have access to granular data.
The second aspect is that HighSocial provides watertight account security. Some growth services take risky shortcuts that expose channels to harm. In truth, HighSocial uses bank-level encryption as well as analytics scrubbing to protect user accounts. Every layer of their system is built for safety.
In the end, HighSocial offers trustworthy assistance through 24/7 chat and email. Their Los Angeles-based team promptly answered any question I had along the way. It was relieving to know that real humans were there to help.
HighSocial checks all the boxes so that creators and brands can be completely confident in their growth partners.
The Verdict
While ads certainly have their place, overdependence on paid promotion can greatly limit TikTok’s success. Empty vanity metrics, drained budgets, and minimal viewer reciprocity are common pitfalls.
As a result, that’s how game-changing leveraging alternative growth technologies such as HighSocial is. This makes HighSocial the best fit for users who benefit from such key advantages as engaged followers, precision target, automation, security, and transparency, allowing users to bring authentic, sustainable channel growth.
If you want to get more out of your TikTok presence, I highly recommend putting forward your HighSocial ads over traditional ads. Potter on content distribution aligns your content with exactly the right audiences and lets advanced distribution technology do its job. It will be impressive yet organic.